W Amsterdam Exchange
Art Consultancy
Concept, design and art direction of styling for the W Amsterdam public spaces. We designed art installations and styling interventions that express the brand DNA of W Amsterdam. The art installations are part of the interior design; they tell insider stories on Dutch culture and Amsterdam habits.
A coffee table filled with golden and neon orange wooden shoes. An ode to the Dutch passion for collecting.
Five unconventional arrangements of a 17th century Dutch flower bouquet; a square format
Persian Rugs have been part of Amsterdam houses for centuries. Within the Amsterdam Windows we create a modern take on the Persian Rug, influenced by the style of the window it is presented in.
Three rows of Delft blue tiles display the typical Dutch saying; ‘Oost West Thuis Best’. Every tile showcases a different shade of blue as well as different letter.
Project: W Amsterdam
Location: Amsterdam, The Netherlands
Program: Public spaces and guest rooms
Assignment: Styling and art consultancy
Status: Realised September 2015
Client: W Hotels
Interior Design: BK Architecture
Architect: Office Winhov
Photography: Sal Marston Photography
Collaborations:
Murals - Piet Parra
Reception desk - Dirk van der Kooij
Bed throws - Bertjan Pot
Icon pillows - Sabrina Bongiovanni
Location: Amsterdam, The Netherlands
Program: Public spaces and guest rooms
Assignment: Styling and art consultancy
Status: Realised September 2015
Client: W Hotels
Interior Design: BK Architecture
Architect: Office Winhov
Photography: Sal Marston Photography
Collaborations:
Murals - Piet Parra
Reception desk - Dirk van der Kooij
Bed throws - Bertjan Pot
Icon pillows - Sabrina Bongiovanni
A mirror installation to secretively peak at other guests. Inspired by the spy mirrors to be found at the Amsterdam Jordanese windows, to be able to see who is in front of your door.