W Amsterdam Exchange
Souvenir Pins

Concept, design and art direction of W Amsterdam Exchange souvenir pins. Pods located at the W Amsterdam reception are covered with 37 different designs of enamel pins, a 1000 pieces in total. The pins are there to look at or to secretively take home with you. The effect is of a colorful wall inspired by street fashion, displaying Dutch slang as well as miniature versions of the art which is to be discovered in the hotel.