W Amsterdam Exchange
Product Design

Concept, design and art direction of Icon Throw for W Amsterdam Exchange guest rooms. The throw provides some cosy bedtime reading. Woven into the sumptuous wool are Wikipedia facts about iconic Dutch topics such as pepernoot, bakfiets and koningsdag. We art directed the development and production process at Textiellab Tilburg using ‘Letter of the Loom’ by Studio BertJan Pot.

Product design. Bed throw for Design Hotel W Amsterdam by interior design studio The Invisible Party.
Product design. Bed throw for Design Hotel W Amsterdam by interior design studio The Invisible Party. folded blanket.
Product design. Bed throw for Design Hotel W Amsterdam by interior design studio The Invisible Party.
Product design. Bed throw for Design Hotel W Amsterdam by interior design studio The Invisible Party.