W Amsterdam Exchange
Corridor Artwork

Concept, design and art direction of art installation “Word as Image” for the split level guest room corridors of W Amsterdam Exchange. Word as Image is a poetic installation, playing with the architecture of the building. Only one word can be seen from each level. If guests look both upwards and downwards on the installation, they discover the word combination, giving their imagination room to wonder. Word poetry by Ned Karlovich.