Patagonia
Retail Design

Retail design for Patagonia’s “Trail to Peak” campaign. Concept and design rollout across Patagonia’s European retail partners. Transforming hiking maps into perspex displays that evoke mountainous peaks. Focussing on the 5 regions of Patagonia’s European stockists, each window display features maps specific to its location whilst vertical typography decals influenced by the art of cartography call out the items on display.

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Adaptation of a range of Patagonia’s US campaigns for the European retail landscape. From concept to the delivery of in-store rollouts including POS material, dynamic window displays, in store landing spaces and immersive retail displays.