Fritz’s Frau Franzi
Product Design

Concept, design and art direction of napkins for Fritz’s Frau Franzi. Located in The Fritz Düsseldorf, Fritz’s Frau Franzi has a distinct identity from the hotel. To highlight and deepen this distinct brand we designed a custom napkin in the royal blue chosen for the restaurant’s identity. The graphics play on the floral theme highlighted by the restaurant’s silk flower installation.

napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design
The graphic links the restaurant back to the larger context of The Fritz Düsseldorf, in which golden brushstrokes can be found in both interior and identity.
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design, table setting, restaurant, menu, silverware gold, wine glass
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design, table setting, restaurant, menu, silverware gold, wine glass, design restaurant, white table, velour bench, black chair, Michelin star restaurant
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design, floral print, fabric design, Michelin star restaurant, design agency
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design, fabric design, Michelin star restaurant, design agency
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design, floral print, fabric design, Michelin star restaurant, design agency
napkin design for Fritz' Frau Franzi. royal blue, branding, brand identity, The Fritz Hotel Düsseldorf, brush strokes, pattern, graphic design, fabric design, Michelin star restaurant, design agency