Fritz’s Frau Franzi

Concept, design and art direction of napkins for Fritz’s Frau Franzi. Located in The Fritz Düsseldorf, Fritz’s Frau Franzi has a distinct identity from the hotel. To highlight and deepen this distinct brand we designed a custom napkin in the royal blue chosen for the restaurant’s identity. The graphics play on the floral theme highlighted by the restaurant’s silk flower installation.

The graphic links the restaurant back to the larger context of The Fritz Düsseldorf, in which golden brushstrokes can be found in both interior and identity.