Fritz’s Frau Franzi
Interior Design & Branding

Interior design and brand identity for Michelin Star bar and restaurant Fritz’s Frau Franzi. As an integral part of The FritzFritz’s Frau Franzi plays its own riff on old style glamour. 

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The long, corridor-like space of the room is broken up through the use of colour blocking and sectioned seating. Thus giving the restaurant a sophisticated yet intimate and informal feel. Brand identity for Fritz’s Frau Franzi, the Michelin Star Restaurant as part of The Fritz Düsseldorf. Fritz’s Frau Franzi has a distinct identity from the hotel. An indoor “garden” with daylight simulation, at the back of the space, infuses the space with light and a whimsical, enchanting glamour. Hence, that invites guests to sit all the way to the back of the space at Fritz's Frau Franzi Bar and Restaurant.

Branding

Brand identity for Fritz’s Frau Franzi, the Michelin Star Restaurant as part of The Fritz Düsseldorf. Fritz’s Frau Franzi has a distinct identity from the hotel. To highlight and deepen this distinct brand we chose a royal blue to contrast the classic golden of the hotel’s identity. The graphics play on bold artisan brush strokes, contrasting with the refined flower artworks to be found throughout the hotel.

Bar & Reception

Check-in at the bar and enjoy a drink while waiting for you room to be ready.

Restaurant

A unique wall covering made of silk flowers honors the Belle Époque of the hospitality industry. The ‘Flower Wall’ is a three-dimensional version of the classic floral wallpaper of grand hotels.