Eleganza
Interior Design

Retail design for Eleganza, a multi-brand store for high-end footwear, located in the Dutch city of Hilversum. We created a contemporary shoe store with a dramatic visual split between the men’s and women’s collections.

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Through an oblique line, supported by color blocking and black lighting tracks, the illusion is evoked that the store is cut in half at an angle.On the men’s side shades of grey simulate a cool atmosphere juxtaposed by the warm blushing nudes of the women’s segment.

Contained in the two parallel realities are flexible shelving systems appended to the walls. These are slanted in a way to display the shoes from an upper angle, resembling the view of the wearer. Display blocks can be added to allow a flexible placement of different types of shoes. Free standing amorphous furniture for seating and display softens the sharp lines and completes the modular layout. The high-quality materials and an exceptional use of color create an exclusive and original customer experience while ensuring an efficient use of space.
Interior of Eleganza, shot from the men's side looking toward the women's section, with grey velvet poufs and speckled flooring in the foreground, an organic-shaped grey display table with shoes on pedestals, and blush-toned slanted wall shelving in the background.
Animated view of slanted grey wall shelving at Eleganza, with sneakers on the men's side appearing and disappearing in sequence, set against a black lighting track and speckled flooring.
Close-up of the slanted shelving system at Eleganza, showing the visual split between the men's side in grey with a metal display block, and the women's side in blush tones with cork display blocks.
Close-up of a black suede open-toe heel with a gold heel, displayed on a blush-toned block on the shelving at Eleganza.
Interior of Eleganza, showing the visual split between the men's slanted shelving in grey on the left and the women's in blush tones on the right, displaying black boots and sneakers beneath a black lighting track.
Full view of Eleganza's interior, with the store split diagonally: the grey men's side on the left, with speckled flooring, an organic-shaped display table and velvet poufs, opening onto a mint green staircase, contrasted with the warm wooden-floored women's side on the right, featuring blush shelving and mustard poufs.

Shelving display

Our unique shelving system is designed with a slant that showcases footwear from a top-view perspective — the same way you see your shoes when you wear them. This intuitive design enhances the shopping experience by presenting the shoes as they are experienced in daily wear.
Slanted blush-toned wall shelving at Eleganza, displaying a selection of women's heels and sandals, some on raised display blocks.