Eleganza
Interior Design

Retail design for Eleganza, a multi-brand store for high-end footwear, located in the Dutch city of Hilversum. We created a contemporary shoe store with a dramatic visual split between the men’s and women’s collections.

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Through an oblique line, supported by color blocking and black lighting tracks, the illusion is evoked that the store is cut in half at an angle.On the men’s side shades of grey simulate a cool atmosphere juxtaposed by the warm blushing nudes of the women’s segment.

Contained in the two parallel realities are flexible shelving systems appended to the walls. These are slanted in a way to display the shoes from an upper angle, resembling the view of the wearer. Display blocks can be added to allow a flexible placement of different types of shoes. Free standing amorphous furniture for seating and display softens the sharp lines and completes the modular layout. The high-quality materials and an exceptional use of color create an exclusive and original customer experience while ensuring an efficient use of space.

Shelving display

Our unique shelving system is designed with a slant that showcases footwear from a top-view perspective — the same way you see your shoes when you wear them. This intuitive design enhances the shopping experience by presenting the shoes as they are experienced in daily wear.