Armedangels
Retail Design

Retail design for Armedangels based on circular design principles. By choosing the materials wisely, we managed to create a sustainable, innovative and minimalistic shop-in-shop that communicates the brand story.

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Armedangels is a lifestyle brand with a mission to prove that innovative, radically sustainable products can be made. A brand that challenges each and every process within the clothing industry. The design of the shop-in-shop aligns well with the ethos of creating dynamic, functional spaces that are both innovative and practical. It can enhance customer engagement and align with the sustainability goals of a brand, making it a compelling choice for retail environments.

 
 

Project: Shop-in-shop concept, retail design
Location: Kastner & Öhler, Graz
Status: Realized January 2022
Size: 100 m2
Client: Armedangels
Design: The Invisible Party
Interior builder: Fiction Factory
Photography: Alex Krischner

Floor plan

Located at the core of the department store, this layout features a striking column showcasing recyclable apparel, inviting you to delve deeper into Armedangels sustainable practices. Throughout the space, posters applied via wheat-pasting provide insights into the brand’s commitment to sustainable production processes. No matter which direction you enter the shop-in-shop from, the prominent display of the logo alongside the materials used captures your attention, emphasizing our dedication to eco-friendly design.

Folded clothing table

This retail fixture is ingeniously designed for flat-pack transport and effortless on-site assembly. Simply slide the interlocking pieces together—like a puzzle—without the need for glue or screws. The flat-pack design minimizes shipping volume and carbon footprint.

Jeans table

This jeans table is crafted from blackened oiled steel, eliminating the need for powder coating. This choice ensures that the material can be recycled more cleanly, reducing its environmental footprint.

 
 

Project: Shop-in-shop concept, retail design
Location: Kastner & Öhler, Graz
Status: Realized January 2022
Size: 100 m2
Client: Armedangels
Design: The Invisible Party
Interior builder: Fiction Factory
Photography: Alex Krischner