Penta Hotels – Between Us

Brand campaign “Between us” is a layer of fun and inspiration in these operationally challenging times. A graphic language for all new way-finding and distancing signage. It gives guests simple signals as to where they should walk, stand and it will help guests and staff both to keep safe and reduce anxiety that they might be endangering others.

Visual Concept

The “Between Us” identity is a re-interpretation of the iconic “caution” tape.
By using different color combinations and various stripe patterns, the idenditiy has a fun and playful aesthetic, yet warns you.