W Amsterdam Exchange
Styling Public Spaces
Concept, design and art direction of styling for the W Amsterdam public spaces. We designed art installations and styling interventions that express the brand DNA of W Amsterdam. The art installations are part of the interior design; they tell insider stories on Dutch culture and Amsterdam habits. Each area represents a different story line with Amsterdam insights: Delft Blue Wisdom Tiles, Dutch Flowers, Red Lights, Bij ons in de Jordaan and Amsterdam Souvenirs.