W AMSTERDAM PUBLIC SPACE
For W Amsterdam we created a layer of branding within the interior design of BK Architecture. We designed and developed art installations and products in collaboration with various artists, to tell a unique W hotel story. One that relates to the W DNA as well as the unique location of the hotel. We created the concept for the various art installations, art directed the artists and developed the products together with the industry. We were so to speak the bridge between property developer, brand and interior architects.