W Amsterdam Exchange
Icon Throw



Concept, design and art direction of Icon Throw for W Amsterdam Exchange guest rooms. The throw provides some cosy bedtime reading. Woven into the sumptuous wool are Wikipedia facts about iconic Dutch topics such as pepernoot, bakfiets and koningsdag. We art directed the development and production process at Textiellab Tilburg using ‘Letter of the Loom’ by Studio BertJan Pot.