The Fritz Düsseldorf
Textile and pillow design

Concept, design and art direction of textile and pillow design for The Fritz Düsseldorf. To further emphasise the The Fritz Düsseldorf brand we created custom textiles and pillows found in the guest room and public spaces. Together with TextielMuseum we developed the weave and fabric; for the custom throw we worked with Aleksandra Gaca.

Using the colour scheme of the hotel, the graphic for the pillow textile incorporates the classic with the new, through interweaving a 17th-century still life with a paired down black and white graphic interspersed with gold flecks.
Created using a special three dimensional weaving technique, the throw’s pattern incorporates the Fritz’ colour scheme. The rich texture of the woven wool furthermore adds a layer of luxury to the light and airy rooms.