Concept and interior design of the SuperTrash flagship store in Amsterdam. Development of fixture and display system, POS material, signage and graphics. A concept with a boutique-feel where the product is placed on a pedestal and service to the customer is key. Browsing through the store is like staying at your favourite boutique hotel. Wander through the different spaces and discover collections. The key window is a coffee bar and the cashdesk is transformed into a secretaire at which your gifts are wrapped.