Nike Town London
Retail Design



We worked with Nike EHQ on retail design for Nike Town London. The store installation showcases the sports bra and the range of support level within this Nike product. Photos by Tom D Morgan

The right sports bra can be the difference between a kick-ass workout and no workout at all. “It is the most important piece of apparel for the active woman — a good one enables women to play sports, and sports can give women confidence in life,” says Janett Nichol, VP of Apparel Innovation.