Madam Pancake
Interior Design and Branding

We designed the interior and were responsible for developing the name as well as the brand for this newly opened pancake place in the Amsterdam’s Red Light District.


Serving American pancakes all day, the interior hints to classic American diners. Playing with the Dutch heritage of baking pancakes, we printed 12 old Dutch masters, portraying Dutch women baking pancakes. The master piece is a sketch by Rembrandt from 1637 juxtaposed with a neon sign.

The name 'Madam Pancake' heroes the women of the red light district as well as the historic women portrayed on the Dutch masters baking pancakes.