Madam Pancake
Interior Design and Branding



We developed the interior design, name and brand for this newly opened pancake place in the Amsterdam.

Situated at the Red Light District, Madam Pancake serves American pancakes all day. The interior hints to classic American diners and plays with the Dutch heritage of baking pancakes. We printed 12 old Dutch masters, portraying Dutch women baking pancakes. The master piece is a sketch by Rembrandt from 1637 juxtaposed with a neon sign.

The name 'Madam Pancake' heroes the women of the red light district as well as the historic women portrayed on the Dutch masters baking pancakes.