Fritz’s Frau Franzi
Brand Identity



Brand identity for Fritz’s Frau Franzi, the Michelin Star Restaurant as part of The Fritz Düsseldorf. Fritz’s Frau Franzi has a distinct identity from the hotel. To highlight and deepen this distinct brand we chose a royal blue to contrast the classic golden of the hotel’s identity. The graphics play on bold artisan brush strokes, contrasting with the refined flower artworks to be found throughout the hotel.

We designed eye-candy and goodnight kisses, so called "betthupferl". These sweets are to be found on your pillow, a German custom to wish you sweet dreams.