The Fritz Düsseldorf
Brand Identity



Brand identity, brand strategy and naming of The Fritz Düsseldorf. Concept, design and development of every branded detail, from stationery, tableware and signage to room keys and pillows.

Our holistic design concept integrates the bar, cafe, restaurant, and lobby on the ground floor, which function together as the hotel’s reception, and where the grand bar, itself, serves as a reception desk.
The Fritz is where the world traveler becomes a local and the local becomes a citizen of the world; a place that is simultaneously cosmopolitan and neighborly. Tourists and locals alike are not just entering a hotel; they are being welcomed into a space designed to become one of their most beloved watering holes.