Welcome to The Invisible Party. We design bespoke spaces that bring your brand to life. Internationally recognised, we work with businesses big and small to craft stories that are to be seen as well as heard. We’re interior designers, product developers, brand strategists and curators. We take everything into consideration, designing with details in mind to produce unforgettable spaces that demand to be experienced.

About Vivian

Vivian van Schagen is the founder and creative director of The Invisible Party. Vivian, with a refined eye for detail, specialises in creating a complete brand package, telling stories through architecture, interiors, art installations and products. She founded The Invisible Party with the ambition to give brands an identity, by helping them speak through every detail of their environment.

Branded Merchandise and bespoke styling for hospitality

Our products are designed and developed to amplify the personality of any space, contributing to a unique user experience that is both unforgettable and covetable. Each item can be sold on site, allowing your guests to take a piece of you with them wherever they go. We collaborate with artists and manufacturers to create bespoke pieces that make memories manifest and mean your brand lives on in the lives of others.

Retail window strategy

We know that what happens online, is just as important as what happens off. We take campaigns and make them tangible, translating concepts into compelling designs that amplify the window of your flagship store. Designs that can be rolled out across locations. Our modular displays place products on a pedestal, enhancing your brand story and clearly communicating your message. Working in collaboration with a window management company, we deliver and install at all locations ensuring consistency in creativity.

Flagship store

We specialise in creating holistic retail experiences. This means everything we design is considered, from fixtures and fittings, materials and graphics to sound and smell. This is all developed in parallel to your digital world, creating an interwoven narrative that reinforces your brand and product story.

Omni Channel

We design with a narrative in mind. Translating your brand story into a three-dimensional world, ensuring that what happens offline mirrors what happens on. We value the representation of both worlds and so craft a unique in-store experience that sits firmly inside your global strategy, driving consumers from your showroom to your webshop and back again.

Art programming, art curation, art consultancy

We curate with the story mind, enhancing the design in order to connect brands to their consumers and guests to their locations. As art directors, we moderate the mood, unify the vision and join the pieces of the puzzle to create a seamless execution of your brand. We find and commission artists that have a style that resonates with the brand, directing them from concept to installation according to the brand, budget and timeline.

Boutique hotel design and brand development

We are specialists in boutique hotel design. We start every project with the brand, taking your ambitions and crafting a narrative, defining your position, identifying your values and creating a name. These are the foundations on which we build our design. For us, every detail matters and so we develop bespoke patterns, textiles and artworks that come to define you and your unique hotel experience.